The Influence of Media: Today and Tomorrow
The Landscape of New Media
Wednesday, September 21, 2016
Speakers

Pablo Boczkowski
- AT&T Research Professor
- Director, MS in Leadership for Creative Enterprises, School of Communication

Owen Youngman
- Knight Professor of Digital Media Strategy, Medill School of Journalism, Media, Integrated Marketing Communications
Resources
Suggested Readings
Family and Community
Wednesday, September 28, 2016
Speakers
Jeremy Birnholtz
- Associate Professor, Communication Studies, School of Communication
- Professor, Electrical Engineering and Computer Science (courtesy)
- Director, Social Media Lab @ Northwestern

Alexis Lauricella
- Lecturer and Research Associate, Communication Studies, School of Communication
Resources
New Politics
Wednesday, October 5, 2016
Speakers

Craig LaMay
- Associate Professor and Associate Dean of Journalism, Medill School of Journalism, Media, Integrated Marketing Communications

Peter Slevin
- Associate Professor, Medill School of Journalism, Media, Integrated Marketing Communications
Suggested Readings
- Article - Presidential Debates Don’t Get No Respect. They Should (Wall Street Journal)
- Article - Moderate – Period (US News)
- Article - A Moment of Truth for Presidential Debate Moderators (NY Times)
- Article - Dear readers: Please stop calling us ‘the media.’ There is no such thing. (Washington Post)
- Article - The Death of 'He Said, She Said' Journalism (The Atlantic)
- Article - Why the media blitz on Trump isn’t working (Washington Post)
- ‘Michelle Obama: A Life,’ by Peter Slevin (NY Times)
Corporate Implications
Wednesday, October 19, 2016
Speakers

Ashlee Humphreys
- Associate Professor, Integrated Marketing Communications, Medill School of Journalism, Media, and Integrated Marketing Communications

Harlan Loeb
- Adjunct Professor, Crisis Litigation and the Court of Public Opinion, Pritzker School of Law
- Global Chair, Crisis & Risk Practice, Edelman
Resources
Suggested Readings
- Article - Place your bets: The difference between "gambling" and "gaming" (Columbia Journalism Review)
- Summary & Paper - Branding Disaster: Reestablishing Trust through the Ideological Containment of Systemic Risk Anxieties (Journal of Consumer Research)
- Report - 2016 Executive Summary (Edelman Trust Barometer)
- Executive Primer - Protecting Reputation in a World of Constant Risk (Edelman)
Transforming Business
Wednesday, October 26, 2016
Speakers

Mohanbir Sawhney
- McCormick Foundation Professor of Technology
- Director, Center for Research in Technology & Innovation
- Clinical Professor of Marketing, Kellogg School of Management

Florian Zettelmeyer
- Nancy L. Ertle Professor of Marketing
- Director, Program on Data Analytics at Kellogg
Resources
Crowdfunding and Fundraising
Wednesday, November 2, 2016
Speakers

Liz Livingston Howard
- Clinical Associate Professor of Management, Kellogg School of Management
- Director of Non-Profit Executive Education at Kellogg

Megan Kashner
- Clinical Assistant Professor, Kellogg Public-Private Initiative
- Director of the Social Impact Program
- Founder, Benevolent
Resources
Social Movements
Wednesday, November 9, 2016
Speakers

Rachel Davis Mersey, PhD
- Professor, Northwestern University
- Associate Dean for Research, Medill School of Journalism, Media, Integrated Marketing Communications
- Faculty Fellow, Institute for Policy Research

Resources
Health and Outcomes
Wednesday, November 16, 2016
This course will include a cocktail hour, followed by dinner and lecture. The schedule is as follows:
5:00 p.m. Cocktails
6:00 p.m. Dinner
7:15 p.m. Program
Speakers

Michelle Burns, PhD
- Assistant Professor of Preventive Medicine and Psychiatry and Behavioral Sciences, Feinberg School of Medicine

Stephen Schueller, PhD
- Assistant Professor of Preventive Medicine, Feinberg School of Medicine

Mary A. Gerend, PhD
- Associate Professor, Medical Social Sciences, Feinberg School of Medicine
- Member, Cancer Prevention Program, Robert H. Lurie Comprehensive Cancer Center

Michael Newcomb, PhD
- Assistant Professor, Medical Social Sciences, Feinberg School of Medicine
- Researcher, IMPACT LGBT Health and Development Program