- Analytics Specialist, iCrossing, Digital Advertising Agency
rian Wonch has worked in marketing and analytics since 2007, defining strategies and tactics to collect, understand, and take action on audience data for digital communications.
Brian graduated in 2011 from the Medill School master’s program in Integrated Marketing Communications, concentrating in marketing analytics. He worked with the digital analytics team on the Obama re-election campaign throughout 2012. His projects on that team helped to maximize the efficiency and volume of digital fundraising and volunteering efforts and also shaped the user experience strategy for campaign websites.
Brian is currently a data science specialist for the digital marketing agency iCrossing, in Chicago.