Frank Mulhern

Frank Mulhern is Professor and Associate Dean at the Medill School, Northwestern University. He oversees Medill’s programs in Integrated Marketing Communications which feature innovative curricula in advertising, corporate communications, and direct and database marketing with an emphasis on quantitative analysis and digital media. Professor Mulhern specializes in research on the economics of marketing communications, the impact of media technology on advertising, and the use of customer databases for marketing communications and analysis. His research has appeared in numerous scholarly journals including the Journal of Marketing, Journal of Marketing Communications, Journal of Retailing, Journal of Advertising, International Journal of Research in Marketing, Journal of Interactive Marketing and Journal of Business Research. He is the co-author of the textbook, Marketing Communications: Integrated Theory, Strategy and Tactics.

Professor Mulhern holds the Hamad bin Khalifa Al Thani Chair sponsored by Northwestern University in Qatar. Dr. Mulhern was previously on the faculty at the College of Business Administration, Pennsylvania State University. He earned his Ph.D. in Marketing from the McCombs School of Business, University of Texas at Austin.