- Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications, Medill School of Journalism
- Research Director, Spiegel Center on Database and Digital Marketing
Edward C. Malthouse is the research director of the Spiegel Digital & Database Research Center and the Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications at the Medill School of Journalism, Media, Integrated Marketing Communications. He is an expert in applied statistics, market research and media marketing. His research focuses on the intersection of consumers’ experience with media, customer value, marketing strategies and interactive marketing technologies.
One aspect of his studies looks at consumers and media, seeking to understand, describe and measure the multidimensional experiences people have with media – and how to utilize that knowledge to create more engaging content and a more engaging media brand. Malthouse’s work also focuses on integrating customization activities with other marketing activities and improving the analytical customization methods and algorithms.
Malthouse has been named Integrated Marketing Communications Teacher of the Year four times and received the Robert B. Clarke Outstanding Educator Award in 2008 from the Direct Marketing Educational Foundation. He has been an invited visiting professor at Aoyama Gakuin Univeristy, Wuhan University, Munster University and Università Della Svizzera Italiana.
Malthouse is editor of the Journal for Interactive Marketing; member of the board of trustees of the Direct Marketing Educational Foundation; and the 2009 recipient of Medill’s Martin E. and Gertrude G. Walder Award for Research Excellence. He is a member of Phi Beta Kappa, the American Statistical Association and the European Advertising Academy.