Ashlee Humphreys

  • Associate Professor, Integrated Marketing Communications, Medill School of Journalism, Media, and Integrated Marketing Communications

Ashlee Humphreys is a sociologist and joined the IMC faculty as an associate professor in 2008. Her research investigates the role of legal and cultural institutions in markets, the influence of language on consumer judgments of legitimacy, and the process of consumer co-creation. Her courses examine core topics in consumer behavior and marketing strategy.

Humphreys completed both her undergraduate and graduate degrees at Northwestern. She graduated with a B.A. in Economics and Philosophy in 2003, and she received her Ph.D. in Marketing from the Kellogg School of Management with a focus on Cultural Sociology in 2008. Professor Humphreys’ current research focuses on social media and online communities.

Since joining the faculty at Northwestern, Humphreys has collected many awards. She was named one the Marketing Science Institute’s Young Scholars of 2015 and an ASG Faculty Honor Roll member in 2012. Humphreys also received the Sidney J. Levy award at the 2010 Consumer Culture Theory conference for her dissertation, “Semiotic Structure and the Legitimation of Consumption Practices: The Case of Casino Gambling.” She is the author of Social Media: Enduring Principles (Oxford UP 2016), and her work has been published in the Journal of Marketing, the Journal of Consumer Research, and Sociology Compass.

View Ashley Humphreys’ CV.