Corporate Implications
Wednesday, October 19, 2016
Speakers
Ashlee Humphreys
- Associate Professor, Integrated Marketing Communications, Medill School of Journalism, Media, and Integrated Marketing Communications
Harlan Loeb
- Adjunct Professor, Crisis Litigation and the Court of Public Opinion, Pritzker School of Law
- Global Chair, Crisis & Risk Practice, Edelman
Resources
Suggested Readings
- Article - Place your bets: The difference between "gambling" and "gaming" (Columbia Journalism Review)
- Summary & Paper - Branding Disaster: Reestablishing Trust through the Ideological Containment of Systemic Risk Anxieties (Journal of Consumer Research)
- Report - 2016 Executive Summary (Edelman Trust Barometer)
- Executive Primer - Protecting Reputation in a World of Constant Risk (Edelman)
